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Supporting Members' Marketing Programs

All members of GlobalPlatform are able to enlist the support of the organization's marketing and PR resources to promote their GlobalPlatform news. Whether it is the launch of a solution compliant with the latest GlobalPlatform Card Specification or the successful trial of a mobile payments deployment using GlobalPlatform technology, GlobalPlatform can help members to maximize visibility for their stories. In support of members attending trade events worldwide, GlobalPlatform also offers extensive conference and trade show registration discounts.

Full Members benefit further from the Full Member Liaison Program. This initiative offers significant marketing advantages, such as regular and proactive communication from the GlobalPlatform marketing team soliciting GlobalPlatform news to promote, priority notification of media and market visibility opportunities including worldwide speaking platforms and first refusal of free conference passes.

What are the benefits to members?

By helping members to promote their GlobalPlatform news to an international audience, GlobalPlatform's marketing team can support members' own communication programs and enhance the visibility of their brand, solutions and implementations across a wide variety of platforms. Event discounts and free delegate passes enable members to maximize their marketing budgets and as an added benefit, members will become known as an active participant within GlobalPlatform, the organization recognized throughout the world as the standard for managing applications on secure chip technology. This 'innovator' market positioning can be leveraged for maximum impact in the member company's own marketing activities.

How can GlobalPlatform offer support?

MEDIA AND MARKET VISIBILITY:

  • GlobalPlatform announces all new members to the media. The marketing team also works with members to develop joint press releases to promote GlobalPlatform compliant technology implementations. Visit GlobalPlatform's Media & Resource Center to view the latest news releases.
  • Summaries of member technology implementations, which showcase use-cases of GlobalPlatform Specifications, are drafted and placed on the GlobalPlatform website, in GlobalPlatform presentations and, where appropriate, in relevant trade media.
  • All members are offered the opportunity to position a 'member spotlight' on the GlobalPlatform public website to gain increased company exposure.

TRADE EVENT OPPORTUNITIES

  • Free speaking opportunities are negotiated for member representatives - to showcase GlobalPlatform solutions / implementations - at various industry and related vertical sector events worldwide.*
  • Members are offered registration discounts at an extensive number of trade events globally.
  • Free conference passes secured on behalf of GlobalPlatform are offered to the membership on a first-come-first served basis.*

Visit GlobalPlatform's Industry Events Calendar to view the most recent conference opportunities.
*Full Member priority.

INTERNAL PROMOTION

  • GlobalPlatform focused articles / documents can be developed for usage within member's internal communication channels (newsletters, intranet etc).
  • GlobalPlatform collateral can be provided for use by members in their press / marketing material (logos, boilerplate etc).

GlobalPlatform's marketing team is happy to consider all proposals for joint marketing efforts, provided they aim to elevate the visibility, stature and reputation of the member while increasing the exposure of GlobalPlatform's technology.


If your company is a member of GlobalPlatform and would like support from the GlobalPlatform marketing team, please send a brief outline of the opportunity and your organization's PR/marketing contact details to GlobalPlatform's PR agency, iseepr: globalplatform@iseepr.co.uk

The team will then get in touch to discuss ways in which GlobalPlatform can support your organization's marketing efforts.