Deploying GlobalPlatform Specifications within mobile telecom programs can:

• Enable over-the-air (OTA) download and management of value-added embedded applications on secure platforms, providing greater program longevity and increased customer usage and retention
• Allow program implementers and third party application providers to confidentially install and manage their own individual applications, pre and post issuance, in a trusted end-to-end solution which serves multiple actors and supports several business models
• Protect the issuer's investment by 'future-proofing' the program against business decisions which have not been made at the time of deployment. GlobalPlatform's flexible and scalable technology can accommodate significant changes to the program post-issuance.

Mobile Telecom Implementations:

Visa Wave Mobile Malaysia
In April 2006, Visa launched a pilot program in Malaysia combining Visa Wave contactless payment technology and Near Field Communication (NFC). This enabled 200 Maybankard Visa cardholders and Maxis phone subscribers to make payments via their cell phone at more than 2,000 merchant outlets throughout Malaysia where Visa Wave is accepted.

The program was the first of its kind launched by Visa and utilized GlobalPlatform's interoperable multi-application card technology to allow pilot participants to 'wave and pay' with their cell phones.

GlobalPlatform member solution providers include Visa Inc.

Mobile Banking Project (Korea)
In 2004 a mobile banking initiative was launched in Korea that allowed citizens to perform bank related activities, such as money transfer and balance checking, with their mobile handsets for added convenience. The aim was to provide telecom companies with an opportunity to increase market share and profit as consumers would use their handsets more frequently, while banks could reduce costs as a result of improved customer service and a reduction in the need for direct customer care.

The mobile banking chip application was based on GlobalPlatform's Card Specification v2.0.1 and embedded in handsets of four major handset manufacturers.

Eleven Korean telecom companies and banks were involved in this project which targeted a customer base of 35 million citizens. By 2007, at least 10 million mobile subscribers were estimated to be using the new mobile banking function.

GlobalPlatform member solution providers include NXP Semiconductors and Visa Inc.

SK Telecom – OTA Application Download
In 2004, Singapore-based Cassis International launched its MobileMatrix solution that enabled customers of SK Telecom, the leading mobile phone service provider in South Korea, to download a credit application onto the SIM over-the-air (OTA).

It was the world's first OTA download of an EMV payment application onto a USIM-enabled 3G phone. By facilitating communication between the SIM card and SK Telecom's back-office network the mobile phone acts like a credit card. Customers are able to use the downloaded applications to make purchases with their handsets via infrared waves or radio frequencies at point of sale terminals equipped with the technology to accept the transmissions. SK Telecom customers can decide the type of applications loaded into their handset, including CAS (Conditional Access System) for DMB (Digital Multimedia Broadcasting through satellite) and T-Money (public transportation).

GlobalPlatform's Card and Key Management Specification and its Smart Card Management Functional Requirements technology provides the required functionality to download, add and post-issue applications. This technology offers the highest level of security, keeping the applications separate with security firewalls. The deployment of MobileMatrix to SK Telecom was the first ecosystem to support GlobalPlatform cards in the mobile environment.

At least four million handsets support the 'Moneta' m-commerce project, which utilizes Cassis' MobileMatrix solution.

GlobalPlatform member solution providers include Cassis International.

The following mobile telecom sector implementations also utilized GlobalPlatform technology:

• KT Corporation
• LG Caltex
• SK Telecom – Moneta Mobile Card